LOCS…Globally Phenomenal!
Would you believe that in 2015, you cannot find LOCS in a dictionary.The Natural Hair Care industry is estimated at 684 million dollars which purportedly grossly underestimates the robustness of the industry.Some authorities quote figures of 3 - 6 billion dollars in multinational corporations. LOCS are totally global and it’s not only black people wearing LOCS but people of all races and ethnicities. Yet, it has not been legitimized or fully recognized as a social and cultural reality.Truthfully, LOCS reflect a phenomenon that has caused men and women to fall in love with themselves again. LOCS have been the most central and controversial of all of the natural hairstyles primarily because of its historical origins as Dreadlocks. Looking into word origin, we know that “locks” refer to hair as in tresses or tufts; that’s European. Dread and locks (Dreadlocks), as we know, was crafted into an essentially negative “thing”. Subsequently and consequently, LOCS was re-invented within
